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| Welcome to Our Newsletter | |
| May 1, 2008 / Issue Number 34 | |
Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seamless execution, our goal is to help you make the most out of your marketing! Customer Satisfaction is key to our success!
News from Inside
ShopHutchinsonMN.com at its core, is a local online business directory designed to bring customers together with local businesses! Visit our website to look up your own business! Ask how we can help you maximize your exposure with ShopHutchinsonMN.com! If you are interested in learning more about advertising opportunities with ShopHutchinsonMN.com please give us a call at 320.587.4314 This website is not affiliated with the Hutchinson Leader or Hutchinson Area Chamber of Commerce and Visitors Bureau.
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Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Click here to send this link to a friend! Top of Mind - A Practice That Works! Top of mind marketing is an age old concept that works in marketing your business. The concept here is pretty straight forward and simple. Keep your business name in the public eye. As a marketing professional it is a concept I live by and preach to my clients constantly. As a rule it is difficult to identify who is looking for your product or service at any particular time. By keeping a high level of public awareness; you make it possible for customers to simply know who to go to when they need you. Here is something very important about Top of Mind Marketing that you must know! "Top of Mind does not mean flooding one single advertising venue with ads!" What you need to do is take some time and examine who you are trying to reach. Determine what marketing venue's are appropriate to reach them and pursue a balanced marketing plan. Here is a partial list of different advertising options you may consider, the list is endless!
It seems pretty simple when you read about it; not to discourage you, but it does become more complicated in practice. Each of these areas have dynamics that will control how effective they are. An example of this would be placing ads in a newspaper. Do you place a display ad or a classified line ad? Do you place the ad in a weekly edition, weekend edition or both? Can you control where your ad will be placed within the publication? Should you run print ads only during specific times of the year? These dynamic issues translate into Radio and Television as well. In working with print, radio and television you must know who is looking (or listening) where and when. Always compare their demographics to your target audience when determining the details in running your ads. Placing advertisements where your target audience is not going to be is a waste of good marketing dollars. If you are placing radio or television ads; the station should have demographic data available to tell you who is tuned in at what times. Newspapers will be able to tell you what their circulation is. Knowing this information is vital to knowing what ads to place and when. Otherwise it is more like taking a shot in the dark; maybe you will hit something . . . maybe not. Another key point to keep in mind is notability. Your out there running a variety of advertisements in a variety of venues; there must be some consistency in your messaging. You want the viewer to remember you, keeping a consistent brand will make it easy for your target audience to recognize you as they come across all of your ads. Now that you know that you need to keep a high public profile for your business and you have some ideas on how to do that; you need to do it! Here is a quick list of Dos and Don'ts:
The goal of successful marketing is to bring people into your business where you can then sell them products or services they need. Keeping yourself on the top of their minds is an effective marketing strategy that will help you reach your goals.
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Get to Know Your Neighbors*
Jay Malone Motors Your local Ford, Lincoln, Mercury, Chrysler, Jeep and Dodge dealership providing a wide selection of new and used vehicles. They are in the midst of a remodeling project that is sure to be cool to see when they are done.
Newseum.org The Newseum displays daily newspaper front pages in their original, unedited form. It is kind of interesting, the one thing I noticed they are missing is the ability to link to the newspaper's website. OnlineConversion.com An online resource for converting just about anything into anything else. If you are like me there are times when you need a quick online converter; you should be find what you need here. * By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you |
Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request. Statement of Copyright The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:
Please contact Haas Consulting with questions regarding reproduction of the contents of this newsletter. 2005 © Haas Consulting all rights reserved |
